Superyacht berthage for AC36

Updated: Jun 1, 2020

The official marinas of the 36th America's Cup knew that they would be in high demand during the regatta period.

This simple campaign consisted of a website and media publicity to ensure that any yacht which wished to berth at one of these Auckland marinas during the period, had an opportunity to join a ballot that closed around 18 months before the actual regatta.

The collateral was developed by the client's creative agency, with my project management.

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