Provoking thought

The client at Auckland Council asked for content that would support their behaviour change and communications to reach people who live and work on islands in the Hauraki Gulf.

We can keep telling people what to do, but they really have to get it, and think about it, to absorb the message and stop and think about the harm they could accidentally be doing when they take gear and equipment to the islands.

So this was about inspiring that thought, rather than instruction or warnings.

We set it up as posters, flyers, and digital graphics, packed up for the client to roll out through its channels.