All eyes on the water

The summer campaign for my long-term client, the Top of the North Marine Biosecurity Group and their education brand 'Clean Below? Good to Go'

It represented move away from encouraging boat owners to keep their boats and equipment clean, and to help get everyone looking out for and reporting marine pests.

It was implemented across paid and earned media in print, social, in-store, merchandise (including dive cards) and at the Auckland and Hutchwilco Boat Shows.

Prticular thanks go to the Island Cruising Association, Boating New Zealand and the NZ Underwater Association for jumping on and supporting the program.