Updated: Jun 1
I started working with the New Zealand Marina Operators Association (NZMOA) in 2016. They are a great bunch of people passionate about their industry, but without a new website I knew I could not fully reflect that in their communications.
The new site is created cost-effectively in Squarespace. Templated sites such as Squarespace or Wix, don't fit all purposes, and I wouldn't recommend it for everyone, but for this organisation it fit the bill perfectly.
The ability to write and post in depth news stories about industry issues was recognised by media, who have latched on to the content. This goes a long way towards raising NZMOA's credibility and profile.
I also created a searchable directory of marinas in New Zealand, using an off the shelf app. I tried several options before settling on the chosen one, because it met all of their requirements and more.
This sits along side social media, and an email newsletter, to reach and add value to members.