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Making a connection to change behaviour

In the middle of 2019 I was contacted by a group of councils and government agencies working together to help stop marine pests spreading between regions.

They had worked with a brand agency to develop the 'Clean Below? Good to Go' brand and needed a helping hand with implementing it.

Through the first half of this year, I developed a communications plan, began to know the subject matter and teamed up with Subzero Graphics to create a website and new Facebook channel to connect with boaties, a video library (using existing footage to make the most of available budget), posters, and an email newsletter to help keep the industry updated on the group's work.

It's a strong brand with a deliberate purpose, and implementing it creatively and strategically has been a pleasure.

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