Making sure it gets seen is the next step.
A long weekend was looming, we were coming out of lockdown I got the call to create a video for boaties who hadn't used their boat during lockdown and to have it out pronto.
Thanks to a great job by Subzero Graphics and the help of Gulf Harbour's Boatyard team, we got it out on the wire within ten days.
I made sure it was shared and seen widely. It was viewed around 14,000 times within a short space of time. For this particular industry and purpose, that's a really good number and with the key messages clear and upfront, made for very effective communications.
The client was stoked.